The MarTech ecosystem visualisation is built upon the data of the Marketing Technology Landscape Supergraphic (2018), provided by Scott Brinker at the ChiefMarTech blog.

Are you interested in marketing technology and how that’s changing marketing strategy, management, and culture? Then you’ve come to tune in on ChiefMarTech

Scott Brinker is the editor of the ChiefMarTech blog, which he started in 2008 with this core premise: Marketing has become a technology-powered discipline, and therefore marketing organizations must infuse technical capabilities into their DNA.

Scott writes about a number of different aspects of this transformation, including:

how marketing is changing as a result of technology — for an in-depth discussion of this, read my presentation on 5 marketing meta-trends (or peek at the infographic version)
hybrid marketing-technology professionals — one of my classic posts on that is Rise of the Marketing Technologist
new management approaches in marketing such as agile marketing
the marketing technology landscape, the evolving structure of the industry, and why marketing software will never be like ERP
the expanding role of data in marketing, such as how big data will lead to big testing and how data can be a marketing channel itself
interviews with marketing leaders, such as this interview with John Kennedy, VP of Corporate Marketing at IBM

Scott has been an entrepreneur at the intersection of marketing and technology for some time.

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