Market Resource Partners

Market Resource Partners (MRP) is a global provider of marketing intelligence, software, and services, with over 16 years of experience helping clients optimize marketing execution, target relevant accounts, and develop global marketing and sales programs. MRP offers the Prelytix platform, an advanced account-based marketing (ABM) solution integrated with predictive analytics that enables customers to identify and acquire their best next customers, improve retention, and increase cross-selling opportunities through insight-driven marketing. Prelytix provides visibility into target accounts and buying behaviors, delivering personalized and timely content. MRP operates from 12 offices and serves clients in 100 countries worldwide. It is a wholly owned subsidiary of the FD Group, PLC (LSE: FDP). In addition, MRP is associated with pharosIQ, a lead generation company that specializes in advanced signal engine technology to identify down-funnel buyers across sectors such as IT, HR, Finance, Marketing, Sales, Healthcare, and Manufacturing. Powered by atlasIQ, a proprietary buyer intelligence engine, pharosIQ helps B2B go-to-market teams detect demand early by monitoring buyer engagement within a closed B2B ecosystem. This enables identification of emerging opportunities, buying group formation, and activation of demand generation programs that convert buyer intelligence into pipeline. pharosIQ provides deep insights into buyer interactions, identifying accounts in various stages of exploration or decision-making, understanding key stakeholders and their priorities, and analyzing competitor and market category considerations. The platform helps companies tailor messaging based on real business challenges and strategically engage when buyer behavior signals momentum. MRP and pharosIQ have demonstrated strong performance in generating high-quality sales-qualified leads (SQLs), driving significant pipeline growth and delivering a high return on marketing investment (ROMI). Clients benefit from streamlined global campaign management, consistent lead flow, and improved communication of product value, resulting in accelerated pipeline development and greater sales opportunities.