Undertone

Undertone is a digital advertising company positioned at the intersection of media, creative, and technology. The company specializes in developing immersive video, high-impact, and display ad units that go beyond traditional banner ads, enabling brands to engage consumers in more impactful ways. Through its technology platform, Undertone delivers these advertisements across various screens and devices, leveraging a carefully curated portfolio of premium media properties worldwide. The company operates globally, partnering with advertisers and publishers across multiple regions, with offices located in the United States and Europe. Undertone is part of Perion Network, which offers advanced technology-driven advertising solutions connecting brands and advertisers with consumers across diverse digital channels. Perion utilizes artificial intelligence (AI) to enhance consumer engagement and optimize revenue through innovative platforms. One of Perion’s core innovations is Perion One, an AI-native execution infrastructure that integrates data, creative content, and media channels to maximize media performance. This intelligent platform works fluidly across multiple channels including Connected TV (CTV), Digital Out-of-Home (DOOH), social media, audio, mobile, and video, eliminating operational friction and enabling precision advertising at scale. Perion focuses on redefining advertising effectiveness by creating adaptable technologies that continuously link consumer insights with creative and media placements. The platform supports brands through every critical touchpoint—from discovery to consideration and purchase—helping them connect meaningfully with audiences across the broader media ecosystem. This approach is trusted by a wide array of stakeholders such as brands, advertisers, agencies, retailers, screen owners, and publishers worldwide. The company’s leadership includes CEO Tal Jacobson, who joined Perion in 2018 and became CEO in 2023. Tal established Perion One as part of a strategic unification of technologies and brands, emphasizing AI as a core infrastructure to optimize marketing spend and performance. Under his leadership, Perion has expanded its global footprint through acquisitions like Hivestack and Greenbids, bolstering its presence in the DOOH sector and advancing its AI-driven advertising capabilities. Supporting leadership includes seasoned professionals with extensive backgrounds in advertising technology, finance, marketing, strategy, product development, engineering, and human resources. This seasoned executive team and board of directors have diverse expertise ranging from technology and media to finance and marketing, enabling Perion to successfully navigate complex industry dynamics and scale its operations effectively. Perion and Undertone have received multiple industry awards and recognitions for innovation, collaboration, use of programmatic DOOH, media innovation, sustainability practices, and AI-powered solutions. Campaigns with high-profile clients such as the National Emergency Management Agency, Heinz Soup, Krung Thai Bank, Uber Mexico, and others have garnered gold and bronze awards in various categories, underscoring the company’s creative and technological excellence. Overall, Undertone and Perion Network collectively push the boundaries of digital advertising by blending media expertise, creative innovation, and AI technology. They deliver powerful, data-driven advertising solutions that help brands achieve measurable growth and better connect with their audiences across multiple digital platforms and formats worldwide.