Contondo is used to measure the ROI on sales tools, and more importantly improve it: The Contondo platform clearly shows marketers what sales-tools they should develop now in order to have the largest impact on revenue, plus it allows marketing to demonstrate sales-tools’ value. It utilizes data science to analyze pipeline, sales-tools and content usage – and provides answers to the following questions: ◾Is the team developing the right tools to help sales reps maximize revenue? ◾Which of the sales tools help bring in revenue? ◾How can the team minimize last minute requests for customized content?
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