Created in 1998, Weborama is one of the pioneers of online marketing technologies in Europe. Weborama's Ad Analytics suite & Behavioral Targeting services are used by leading advertisers, agencies and publishers to optimize their online marketing investments. Weborama is a company created in France in 1998 , specializing in the marketing data collection and dissemination of online advertising campaigns . The company develops profiles of databases and technology solutions for digital marketing. Today, it is established in several European countries in addition to the France2 . The company is a member of the Interactive Advertising Bureau (IAB) and participates actively in the standardization work and self-regulation of the advertising market in France and Europe 3 .
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