Prudsys

Prudsys, now part of GK Artificial Intelligence for Retail AG (GK AIR), is a leading provider of cloud-based AI solutions tailored for the retail sector, with over 25 years of experience. The company specializes in automating personalization and price optimization processes through advanced, self-learning algorithms designed exclusively for retail. Prudsys's AI technology calculates the current buying interest of online shop visitors in real time by analyzing the products they view, add to their basket, and purchase. This enables the immediate generation of highly relevant product recommendations, which the system continuously evaluates and refines by analyzing visitor reactions to improve recommendation quality dynamically. This real-time optimization ensures privacy, as individual click paths are not required and are deleted at the end of each session. GK AIR's comprehensive platform empowers retailers to create highly personalized shopping experiences across all touchpoints, including in-store and e-commerce, blending online and analog retail expertise. The platform delivers ready-to-use AI applications that are deployed quickly without the need for extensive training, helping retailers increase click rates, revenue, and margins by offering tailored, relevant, and positive customer experiences at every point of their journey. The product portfolio includes advanced tools for dynamic price optimization, which calculate optimal prices by assessing numerous evolving market factors such as costs, competition, customer price sensitivities, and even weather conditions. Retailers can define pricing strategies focused on sales, revenue, or margin goals, applying them to specific product properties like brand or category, and track performance to improve key performance indicators (KPIs). The AI continuously adapts prices instantly to complex interdependencies in the market, maximizing effectiveness. All AI applications in the AIR platform automate processes seamlessly across multiple channels, including mobile devices, physical stores, online platforms, and other customer interfaces. They integrate into existing retail systems such as point of sale, merchandising, ERP, and CRM systems, delivering real-time insights and recommendations. By continuously analyzing factors like customer behavior, inventory levels, and competitor prices, the platform provides fully contextualized, actionable recommendations, enabling retailers to respond immediately to market dynamics and customer needs. Ultimately, GK AIR’s solutions help retailers grow sustainably while enhancing customer experiences through intelligent automation and data-driven decision-making.