Survey Anyplace

Pointerpro is an all-in-one platform that helps organizations digitize their advice by creating attractive online assessments and automatically delivering personalized advice reports in PDF or PowerPoint format. The product combines questionnaire building, report generation, and distribution tools so experts can turn their know-how into scalable digital experiences. It is used by consultants, coaches, and in-house experts for employee assessments, maturity assessments, risk assessments, training assessments, 360 reviews, and similar use cases. Pointerpro emphasizes automation with personalization, aiming to let every interaction create two-way value while making advanced tools accessible to non-technical users. The company says its story began in 2012, when founder Stefan Debois built an iPad quiz for his daughter’s birthday, and the product later evolved into a business platform focused on personalized advice at scale. Its stated core aspirations include delivering personalized advice through automation, ensuring business interactions create mutual value, and enabling low-tech people to create high-tech tools. The team page shows a multidisciplinary group spanning leadership, product and technology, development, sales, onboarding and customer success, UI/UX, and professional services, reflecting a company built around both software and service. In line with its mission, Pointerpro presents itself as a way to transform complex expertise into instant, tangible value through branded assessments and automated reporting.