Ubimo

Ubimo is a SaaS platform that enables enterprises of all sizes to observe and act on offline consumer behavior through Polaris, its self-service software. Polaris leverages billions of anonymized visits from the largest panel of U.S. mobile devices, allowing businesses to build custom applications that answer real-time, business-relevant questions. Neptune Retail Solutions, part of Ubimo’s offerings, specializes in turning shoppers into buyers via a network of 4,000 field representatives across more than 45,000 retail locations. Neptune delivers a 4-6% sales lift per brand by providing innovative omni-channel marketing solutions that guide consumers throughout their entire shopping journey, integrating the largest in-store media, digital incentives, and near-store digital out-of-home (DOOH) networks. This marketing solution uniquely connects consumers through every shopping step, significantly increasing retail sales. Ubimo's Neptune platform offers the largest in-store media network in North America, with exclusive access to major grocery, drug, and dollar retailers, as well as the largest digital incentives network delivering discounts and cash rebates to consumers. Neptune also controls the largest targeted DOOH screen inventory linked to its leading in-store media network. Businesses benefit from precision-targeted advertising powered by custom audience profiles and exclusive purchase-level retail data. Neptune's comprehensive capabilities include integrated planning, execution, and measurement across in-store media, digital incentives, and digital out-of-home advertising. Its proprietary tools enhance targeting and campaign efficiency through advanced media planning and purchase-level data. Campaign performance is optimized using PIP, a machine learning platform managed by Neptune’s data scientists who apply powerful AI models to disrupt traditional retail media markets and drive brand growth. The company’s expert team employs proprietary machine learning models, first-party activation data, and leading retailer sales data to plan, report, and optimize marketing strategies. It harnesses billions of promotional datapoints, receipt scan data, and discount propensity scoring from sources like its Promotions Intelligence Platform, Checkout 51 cashback app, and Revtrax. Clients access custom-built category data and promotional activation, redemption, and impact metrics directly from retailers. Targeting capabilities extend to brand and category buyers, with program performance evaluation via household panels and shopper loyalty card purchase data. Store-level data from top retail partners enables near-real-time targeting, measurement, and program adjustments. Neptune continues to innovate by expanding media capabilities into the retail sector through digital out-of-home advertising, strengthening exclusive partnerships such as with Dollar General, and delivering impressive sales lifts — up to 9% for over 625 adult beverage brands. It pioneers future retail marketing with proprietary Connected Shelf™ signage and collaborates with RevTrax to provide personalized digital offers directly at the shelf at scale. This comprehensive approach ensures unmatched growth and campaign success for brands across North America’s retail landscape.