Rakuten, originally founded as Ebates in 1998, is a pioneer in Cash Back and shopping rewards, boasting over 12 million members who have earned more than $1 billion in Cash Back at their favorite stores. It operates the largest free loyalty program in the United States and serves as the jersey badge sponsor of the Golden State Warriors. Headquartered in the San Francisco Bay Area, Rakuten has 12 offices worldwide and includes companies such as ShopStyle and Cartera Commerce. Rakuten specializes in providing a platform where users can earn cash back by shopping at over 3,500 stores, enhancing savings further with promo codes and coupons. The Rakuten Group, Inc. is a leading global company dedicated to contributing to society by creating value through innovation and entrepreneurship, with services offered under Japanese regional laws and policies. The Japanese versions of their websites and applications are definitive for rules and terms, with translations available for convenience, though some features or services might not always be accessible in the selected language. The company’s main office, Rakuten Crimson House, located in Futako-Tamagawa in Tokyo, is designed as an open, collaborative workplace that fosters creativity and communication. Designed by Rakuten’s Creative Director Kashiwa Sato and CEO Hiroshi Mikitani, the space combines simplicity and comfort with calming wood-themed decor and uniquely furnished guest meeting rooms using products from Rakuten Ichiba merchants. The office promotes employee wellbeing with features such as electrically-operated height-adjustable desks, open work environments without dividers to encourage spontaneous communication, and an advanced video conferencing system enabling global connectivity. Rakuten Crimson House also supports employees’ daily lives with healthy free meals (breakfast, lunch, and dinner) served in spacious cafeterias with scenic views, an on-site convenience store offering a variety of products including freshly baked bread, a day-care center featuring a diverse curriculum including English education and science activities, and a fitness gym and spa providing relaxation options like massage and acupuncture. It is conveniently located about a four-minute walk from Futako Tamagawa Station. Rakuten University offers extensive online and classroom-based e-commerce courses for Rakuten Ichiba merchants, supporting continuous education and development. The company holds the Rakuten ASAKAI, a weekly group-wide employee meeting connecting over 50 locations worldwide via advanced video conferencing, reinforcing its cohesive corporate culture. Rakuten’s philosophy centers on evolving work styles to harmonize work and life, aiming to change both through innovation and collaboration.
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