Crimson Hexagon

Crimson Hexagon is a company that helps global brands gain a deeper understanding of their consumers by providing instant access to the world's largest volume of unstructured text and images sourced from social media, online public platforms, and enterprise-held data. Their AI-powered consumer insights platform enables clients to analyze audiences, monitor brand perception and campaign performance, and identify competitive and market trends. Notable clients include Anheuser-Busch InBev, Adidas, General Mills, Paramount Pictures, Starbucks, and Twitter. Complementing Crimson Hexagon, Brandwatch—a Cision company—offers advanced AI-driven social media monitoring, consumer intelligence, and influencer marketing solutions trusted by half of the Forbes 100. Brandwatch delivers real-time coverage and reliable data, allowing global brands and agencies to monitor online conversations, derive business insights, conduct market research, and make informed decisions. Their platform provides access to the world's largest archive of consumer opinions, employing proprietary and generative AI to discover emerging trends early. Brandwatch’s comprehensive features include managing social channels, teams, workflows, approvals, and campaigns in a collaborative content calendar, delivering data-driven content strategies, setting up smart real-time alerts to monitor emerging threats across over 100 million sources, and streamlining community management and customer support through a unified social inbox. This robust functionality helps clients engage effectively with the right audiences, ensuring brand alignment and superior customer experiences. The companies have delivered measurable results for clients across industries: Virgin Holidays enhanced travel content engagement; OnePlus leveraged social insights to become the leading premium smartphone brand in its market; Metia achieved significant increases in click-through, landing, and conversion rates on Twitter ads; and Bimbo transformed a crisis into a lucrative social campaign generating $580,000 in sales. Brandwatch’s solutions are consistently recognized as industry leaders by both analysts and customers. In March 2022, Brandwatch acquired Paladin, now branded as Influence, which forms part of Brandwatch’s Social Media Management suite. This acquisition strengthens their offerings by integrating influencer marketing capabilities within their comprehensive social media management solutions.