NowAds

Now Ads takes the latest post from an advertiser's Facebook page and turns it into an ad, including text, photos, links, and eventually video. Advertisers love it because they can immediately post things like specials or events, and can do it using a smartphone or tablet. Once posted, these ads are then stacked so the most recent posts go to the top, like a Facebook news feed. This seems like such a simple concept, but has proven very powerful. Because the newest ads go to the top of the page, it gives advertisers a strong incentive to post more updates.