Tenjin

Tenjin is a comprehensive mobile marketing platform and mobile measurement partner (MMP) that brings transparency and insight into mobile marketing efforts. Headquartered in downtown San Francisco with offices in Berlin, Shanghai, and Tokyo, Tenjin consolidates and normalizes user-level marketing data from over 300 leading ad networks and acquisition sources to provide marketers with unified data on spend, revenue, cost, and the return on investment (ROI) of their users. Tenjin is especially known for supporting top ad revenue-based publishers, such as those focused on hyper-casual games, by delivering powerful tools and training to analyze user acquisition sources, in-app purchases, advertising revenue, and overall marketing effectiveness. The platform offers all-inclusive mobile marketing analytics with flexible, cancel-anytime, pay-as-you-grow attribution models and the ability to start using Tenjin for free. In 2021, Tenjin prioritized supplying and empowering mobile publishers with iOS 14-proof advertising analytics to help them navigate evolving privacy standards. They recently introduced write capabilities for their Model Context Protocol (MCP) Server, enabling marketing teams to manage apps, campaigns, callbacks, and fraud filters seamlessly through AI assistants, making Tenjin the first MMP to integrate actionable AI-driven campaign management. Tenjin operates with a remote-first policy, ensuring a global presence across customer time zones while fostering a flexible and empowering work culture with open communication and trust. The company is dedicated to providing full transparency and control over customer data and building strong relationships both within its team and with its user community. Additionally, Tenjin engages with dynamic mobile app markets such as Türkiye, supporting its mobile gaming ecosystem and discussing growth and return on investment strategies through initiatives like the Tenjin ROI 101 series. This engagement highlights how Tenjin contributes to the success of export-oriented mobile app developers supported by generous incentive programs and frameworks, further underlining Tenjin’s commitment to empowering publishers worldwide.