Acuity

AcuityAds, established in 2009, rebranded to illumin in 2023 to enhance its mission of helping advertisers make smarter media buying decisions through its journey advertising platform. illumin integrates media planning and buying in an interactive interface, leveraging programmatic technology for innovative digital advertising solutions. It distinguishes itself as the only demand side platform that connects planning and buying with actionable insights, enabling measurable impact. The illumin Demand Side Platform is designed for incrementality and outcome-driven execution, addressing common challenges like disconnected tools and late insights. Advertisers can build, launch, and manage campaigns effortlessly within the platform, which simplifies execution through a single intuitive view. illumin's built-in insights provider allows users to unlock up to 48% more third-party reach by delivering relevant insights in real-time directly into campaign activation. illumin Impact measures the real lift and incremental impact of campaigns, allowing advertisers to assess whether their efforts drove significant results. The platform also enables forecasting budgets, CPMs, delivery, and reach, providing clarity for faster planning and execution. The platform supports marketers by integrating programmatic, email, and social strategies across the funnel, using advanced algorithms and machine learning to turn first-party data into actionable insights and personalized advertising strategies. Positive customer experiences highlight the platform's effectiveness in driving campaign success through comprehensive audience understanding. Headquartered in Toronto, Canada, with global offices, illumin is publicly traded on both the Toronto Stock Exchange and the New York Stock Exchange. It employs proprietary AI algorithms to optimize marketing strategies by illuminating the consumer journey. The platform supports various ad formats including native, display, video, connected TV, audio, digital-out-of-home, social media, and email integration, while maintaining compliance with major data protection regulations. illumin also offers self-serve options, empowering brands and agencies to utilize its planning, execution, and reporting tools effectively.