Gimbal

Gimbal develops and delivers a mobile contextual awareness platform and solutions designed to enhance mobile engagement. Utilizing its own hardware and software, Gimbal empowers brands, media agencies, and marketers to improve campaign effectiveness through personalized messaging and drive measurable business outcomes. The company offers a range of products, including Gimbal, a geofencing and analytics platform; AdSynergy, AdKit, AdCast, AdScore, and AudienceArchitect for mobile media campaigns; and people and proximity platforms like Gimbal Manager, GeoFences, and Location SDK for cloud-based location management. Additionally, Gimbal provides Bluetooth smart beacons with iBeacon technology. Infillion, associated with Gimbal, offers advertising and software solutions aimed at elevating media outcomes for agencies and brands by delivering high consumer engagement and attention. It emphasizes a customizable, transparent, and holistic approach to omnichannel media, addressing the industry challenge of choosing between rigid black box solutions or the complexity of the fragmented open internet. Backed by leading technologies including MediaMath, TrueX, InStadium, Gimbal, and Catalina, Infillion supports various modes of operation such as Managed Service, Self-serve, or the Infillion Agent Connector™, enabling marketers to streamline technology integration and audience reach effectively.