Polygraph

Polygraph Media is an online platform that helps companies optimize social advertising campaigns with data science. It is integrated with social data, analytics, and advertising features. The platform is built for multi-location retailers, brands, and agencies. It helps its users identify which of their marketing campaigns work using social data; analyze their success and compare it with their competitors’ using social analytics, and target their advertisements to potential customers with the programmatic advertising platform. Polygraph Media offers Polygraph Score: a measure of social engagement; real-time business intelligence: Polygraph’s data analysis enables users to see, in real time, how their content is trending and to understand how it will impact their KPIs; reports: measures the impact of campaigns; profile analytics: analyzes behavior patterns of customers and the status of competitors; and omnichannel integration: Polygraph’s integrated social marketing and advertising platform enables users to emerge their marketing activities and synchronize their messages with the rest of their operations. Polygraph Media was launched in 2011 and is operated from Austin, Texas. The company is a Facebook Marketing Partner in Ad Technology, with specialties in Retail and Entertainment.