Lead Assign

Lead Assign is a revolutionary, enterprise-grade lead management system designed specifically for global companies with distributed sales partner networks and demand generation programs. Founded in 2014 by Tom and James, it addresses the complex challenge of intelligently and automatically routing leads at scale across salesforces that do not report directly to the enterprise. Initially focused on real estate, Lead Assign quickly expanded its scope, serving top IT providers, manufacturers, real estate organizations, and financial services companies worldwide. Utilizing proprietary, secure cloud-based technology, Lead Assign offers clarity and efficiency by seamlessly connecting marketing programs with distributed sales efforts. It functions both as a standalone system and integrates smoothly into existing technology stacks, encompassing major CRM platforms, back-office systems, and custom analytic tools. The platform processes over one million quality leads annually, routing them to more than 30,000 sales team members and partners across over 300 enterprises. Lead Assign ensures every campaign demonstrates ROI, optimizes sales enablement, and improves sales cycle conversion rates through innovative features like lead enrichment before routing and AI-assisted selling. Its patented solution, recognized by the U.S. Patent and Trademark Office in 2020 for Dynamic Contact Management Systems and Methods, goes beyond routing to include conversion data capture, real-time lead intelligence, and customizable workflows that support scalability and high network adoption without ongoing hand-holding. The system simplifies complicated workflows, guaranteeing effective go-to-market programs, and allows enterprises to better identify successful sales and their originating campaigns to enhance future marketing strategies. The platform also integrates AI technology, exemplified by "Aubrey," an AI sales assistant designed to accelerate sales activities and improve communication with leads while providing funnel managers with valuable conversion insights. In 2022, Lead Assign rebranded as Bluebird to reflect a broader mission encompassing not just lead routing but also enrichment and conversion capture. The name “Bluebird” symbolizes a qualified lead arriving unexpectedly—mirroring the platform’s goal to intentionally deliver high-quality leads at scale. Bluebird’s Distributed Revenue Orchestration Platform empowers companies selling through external agents, contractors, dealers, resellers, and other non-employee networks by ensuring the right leads are delivered instantly via SMS and email, facilitating faster closes and revenue growth. Lead Assign, now Bluebird, emphasizes transparency, configurability, rapid deployment, and ongoing partnership, aiming to make sales networks smarter, faster, and more efficient. It supports global enterprises in overcoming sales challenges and turnover by providing technology that empowers people and drives mutual success between companies and their extended sales channels.