We’ve created howtank in response to two needs: the need of websites to approach their community and reanimate their pages with real human interaction on the one hand, and on the other hand the need of internet users to share their experience not only through forums that mostly have a time-shift, but in real-time – exactly what our technology makes possible. Letting their communities express themselves on their webpages, these sites send a strong signal of confidence and recognition to their best users. The website’s ambassadors talk both to each other and to the visitors as well as to the website team. The ambiance is friendly and people are happy to share. As a result, the site becomes livelier, more genuine and human.
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