AudienceXpress

AudienceXpress, a subsidiary of FreeWheel, focuses on managing the economics of content within the entertainment enterprise sector. They provide essential technical infrastructure for revenue rights management and business operations, alongside advisory services. Their offerings include advertising sales rights, mobile ad management, contract management, ad serving, reporting, analytics, programmatic advertising, and an advertising marketplace. AudienceXpress allows advertisers direct access to premium streaming video inventory from leading publishers, improving media efficiency by reducing intermediaries in programmatic video buying. As a global adtech company, they simplify advertising operations and facilitate seamless transactions among buyers and sellers. Their media buying software connects clients with a comprehensive ecosystem, including multichannel video programming distributors (MVPDs), demand-side platforms (DSPs), and technology providers, enabling effortless transactions across screens worldwide. Founded in 2007 and acquired by Comcast in 2014, AudienceXpress operates as a standalone adtech unit, enhancing Comcast's digital advertising capabilities. They are recognized as a leading adtech provider for advertisers and publishers, continually adapting to market demands. The company champions creativity, ingenuity, and inclusion in its workplace. Recent highlights include strategic appointments and partnerships with industry leaders to enhance media management and access to premium inventory.