Hive9

Hive9 is a cloud-based marketing solution designed to consolidate all marketing activities, spending, and performance insights into a single collaborative platform. Its mission is to improve marketers' lives and significantly enhance their impact on business outcomes. The platform starts with flexible marketing planning, offering features such as a customizable calendar, complex segmentation, standards enforcement, goal setting, and personalized views of marketing plans, all deployable in as little as two weeks. Hive9 also manages marketing finances by facilitating advanced budget planning, comparisons, and integration with actual spending. This makes budget adjustments simple, helps save time, and prevents finance department surprises. Its performance management capabilities allow marketers to quickly identify what is working and what is not, enabling teams to move from insight to action within seconds, with real-time notifications. This functionality is underpinned by sophisticated prediction and attribution models fully integrated with the marketing technology stack. Hive9 is part of Uptempo, a marketing operations software platform created by the merger of three marketing performance management innovators: BrandMaker, Allocadia, and Hive9. Together, Uptempo supports over 625,000 marketers at more than 350 leading enterprises worldwide. Uptempo focuses on Marketing Decision Intelligence, helping marketers align marketing initiatives with corporate objectives, prove ROI, and become a primary growth engine for their businesses. The company emphasizes a mission grounded in love and confidence, aiming for marketers to lead with trust in their data and enjoy their work. It addresses the challenges marketers face in an era of rapidly changing markets, vast data, and high customer expectations, recognizing the inadequacy of traditional tools like spreadsheets and presentations for modern marketing management. Uptempo positions itself as the essential system of record for marketing, akin to CRM or ERP systems in other enterprise departments, enabling CMOs to manage and optimize talent, time, and budget effectively. Uptempo fosters a global, collaborative, and enjoyable work environment focused on teamwork, resilience, and solving complex problems together.