DeepCrawl

DeepCrawl, now rebranded as Lumar, is a company that empowers businesses to unlock the full commercial potential of their websites through a comprehensive website intelligence platform and professional services partnerships. Founded in 2010, Lumar has evolved from a technical SEO solution into an enterprise-scale website optimization platform, leveraging world-class website crawling technology to serve a global client base including prominent enterprise brands such as Adobe, Microsoft, Comcast, and Deloitte. Lumar’s platform delivers holistic website optimization with tools designed for technical SEO, GEO (Google Entities Optimization), web accessibility (WCAG compliance), site speed, and more—all built to support enterprise-scale digital operations. The platform helps businesses understand and manage their websites' technical foundations, enabling brands to identify and implement impactful website changes that drive digital growth. By enhancing the technical health of websites, Lumar improves search engine visibility and user experience, both critical factors influencing brand awareness, customer satisfaction, and sales. Lumar’s cloud-based technology brings together digital teams, data, and insights to maintain high-performing, revenue-generating websites. It supports collaboration among specialists in SEO, accessibility, product development, marketing, and engineering, ensuring every website change contributes to a cohesive and enhanced overall user experience. The company takes pride in its culture of continuous learning, innovation, and customer focus. Lumar fosters a collaborative environment where expertise is shared, feedback is welcomed with positive intent, and solutions are developed to set industry standards in MarTech platforms. The company emphasizes measuring impact through real customer value and operational excellence. Leadership at Lumar includes Panos, CEO, who guides the company’s strategic vision based on extensive SaaS leadership experience; Michal, president and chief architect, who co-founded the company and drives product innovation; Ali, head of technology and engineering; Monica, VP of People Operations; Mike, head of DevOps and SecOps; Lucas, Agile project management expert; Zi, head of Customer Success in EMEA; Richard, leader of professional services technical SEO experts; Matt, Head of Product; Sharon, Senior Content Lead; Pieter, data platform architect; Tamas, engineering lead on the website crawler; and Karolis, lead integration engineer developing APIs and platform integrations. Lumar’s mission centers on helping organizations break through AI noise by optimizing websites, enabling them to be understood and cited by AI systems. This approach includes the use of Lumar’s innovative GEO Toolkit, which enhances technical SEO and website optimization efforts. Overall, Lumar represents a robust, forward-thinking partner for enterprises aiming to maximize their website performance, accessibility, and growth in the evolving digital landscape.