Cadent Network

Cadent Network is a data-driven advertising technology company that offers comprehensive solutions for the purchase and sale of TV advertising to advertisers, agencies, operators, and media owners. Their platform enhances efficiency and optimizes outcomes for linear, addressable, and cross-screen campaigns by connecting clients with national inventory sources including cable, broadcast, and digital media. Specializing in building content-rich websites and IT services such as keyword research and AdWords campaigns, Cadent aims to improve web return on investment. The company leverages predictive artificial intelligence at the core of its technology to orchestrate advertising outcomes across any platform and media at every stage of the customer journey. Cadent unifies planning, activation, and measurement for digital, linear TV, connected TV (CTV), and YouTube within a single platform. By integrating Audience Manager, Demand-Side Platform (DSP), and Supply-Side Platform (SSP) into one unified system anchored by their patented Viewer Graph, Cadent eliminates inefficiencies caused by fragmented advertising technologies. This unified platform protects data end-to-end, preserving every audience signal to ensure targets are effectively reached without loss. It offers radical transparency in media spend, helping clients avoid hidden fees which can consume up to 52% of budgets, while streamlining operations to save time and reduce costs associated with multiple logins and fragmented reporting. Cadent's predictive intelligence is powered by 22,000 outcome-driven models that analyze 200 billion ad opportunities daily to identify the top 0.1% of audiences most likely to act, ensuring clients only pay for results rather than clicks or views. The platform enables advertisers to uncover optimal media mixes and clearly see how various channels work together to drive performance, providing a seamless, personalized advertising experience supported by expert agents. Recognizing that audience attention shifts fluidly across channels, screens, and platforms, Cadent connects brands with viewers wherever they are watching by uniting digital, linear TV, CTV, and YouTube into one platform, unlocking the full potential of total video advertising for better ad experiences and measurable business outcomes. Recent innovations by Cadent include the launch of an AI-enabled Predictive Audience Builder, giving advertisers direct control over audience construction, becoming one of the first audience activation platforms available in Gemini Enterprise, appointing Taly El-Zmetr as Chief Operating Officer to drive growth, and setting new industry standards with a commitment to 100% premium, direct CTV inventory through their Inventory Manager.