Kochava

Kochava is a comprehensive enterprise-level Unified Audience Platform designed to empower advertisers, publishers, and marketing platforms with advanced data management, onboarding, attribution, analytics, engagement, fraud prevention, and data enrichment capabilities. Established in 2011, it serves a broad range of clients from Fortune 500 companies to startups across diverse industries such as gaming, fintech, quick-service restaurants, media and entertainment, travel and hospitality, shopping and eCommerce, and AI-first mobile applications. Kochava’s platform enables precise measurement and optimization of media spend across mobile (iOS, Android, Huawei), connected TV (CTV), web, out-of-home (OOH), and offline channels to provide a truly omnichannel, multi-touch attribution solution. It tracks and analyzes complete customer journeys and marketing touchpoints using deterministic matching, modeled matching, and aggregated measurement, thus resolving the challenge of fragmented channel data and empowering marketers with a unified customer view across devices and platforms. The platform features advanced Marketing Mix Modeling (MMM) for continuous, always-on incremental measurement that quantifies the true impact of each marketing channel, facilitating optimal budget allocation across paid, owned, and earned media while accounting for external factors such as seasonality and channel saturation. MMM is integrated with attribution data within a single platform, combining tactical campaign-level optimization with strategic budget allocation insights. Kochava’s AI-powered fraud prevention employs machine learning and behavioral analytics to detect and block fraudulent installs and post-install events in real-time, significantly reducing wasted advertising spend. Advertisers typically save 15-20% of their ad budgets by using this technology. Beyond fraud prevention, Kochava uses AI and machine learning for conversion modeling, identity resolution, and predictive analytics to maintain privacy compliance and fill measurement gaps caused by regulatory changes. Key product offerings include: - Mobile Measurement Partner (MMP) services for precise user acquisition, engagement, and conversion tracking across numerous advertising networks. - Omnichannel measurement and attribution covering mobile apps, web, CTV, OOH, digital-out-of-home (DOOH), email, social media, and offline channels. - Real-time analytics and reporting with customizable dashboards, flexible reporting, data syndication, ETL support, and audience activation tools. - AI-integrated solutions such as StationOne, an integrative AI hub designed to automate complex marketing workflows securely with enterprise governance. - Search Ads Automation with AI-powered campaign management for Apple Search Ads. - Multi-platform deep linking solutions supporting QR codes, universal links, and deferred deep linking to enhance user experience. - The Atlas Performance Supply Performance System for publishers and platforms to optimize campaigns, measure outcomes, and maximize yield. Kochava supports detailed event tracking across the marketing funnel, including installs, user engagement, conversions, retention, loyalty programs, and offline purchases. This data-driven approach allows marketers to optimize budget allocation, prove ROI, and maximize growth by knowing exactly which channels and tactics drive customer acquisition and retention. Serving advertisers, agencies, publishers, ad networks, and adtech vendors, Kochava provides scalable, flexible pricing and feature tiers, making it suitable for companies at all growth stages. Its solutions are trusted globally by clients seeking privacy-compliant, actionable measurement and attribution to drive meaningful marketing outcomes and optimize complex multi-channel campaigns.