Sawtooth Software, founded in 1983 by Rich Johnson near the Sawtooth mountain range in Sun Valley, Idaho, is a leading provider of online survey software specializing in general interviewing and conjoint analysis. Headquartered in Provo, Utah, USA, with a presence in Leeds, UK, the company offers advanced market research solutions to optimize product features and pricing strategies for a global clientele. Sawtooth Software is recognized as the number one provider of conjoint analysis, a marketing research technique that helps organizations understand customer preferences and predict purchase decisions. The company’s platform supports traditional survey questions and integrates a predictive analytics solution known as Conjoint or Choice Analysis, widely used to determine optimal product characteristics and pricing. Their software is highly versatile, used for web-based surveys, offline CAPI interviewing across diverse markets, and in various public venues such as conferences and trade shows. Sawtooth Software serves a broad customer base including Fortune 1000 companies, government agencies, health economics consultants, market research firms, and academic institutions engaged in product and pricing research, social policy, epidemiological studies, healthcare improvement, academic research, and opinion polling. Known for highly acclaimed technical support provided at no extra cost, Sawtooth Software makes sophisticated analytical methodologies accessible to users without specialized training while offering customizations for advanced researchers. Over several decades, the company has produced numerous successful tools and remains committed to advancing market analysis through its comprehensive platform, consulting, and educational services.
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