Adabra

Adabra is a web platform dedicated to increasing sales for marketers and retailers by enhancing both online stores and physical points of sale. It focuses on delivering a customized and enjoyable shopping experience by analyzing customer behavior and presenting the most relevant products, thereby boosting e-commerce performance. Central to its offering is Streamwise, a powerful next-generation Audience Platform that integrates artificial intelligence (AI) at its core to orchestrate data across multiple channels with intelligence, security, and full user control. Streamwise is designed for the modern digital advertising ecosystem, providing a privacy-safe, ID-independent environment to manage, activate, and personalize audience strategies. Equipped with a full-featured Customer Data Platform (CDP), it unifies, enriches, and activates audience data in real time, supporting complete funnel strategies from brand awareness to conversion. Streamwise seamlessly connects with the programmatic advertising ecosystem, including demand-side platforms (DSPs), supply-side platforms (SSPs), CDPs, and customer relationship management (CRM) systems. It natively integrates an Ad Server for end-to-end campaign delivery, management, and measurement within a single platform, allowing for efficient and consistent audience activation. The platform supports privacy-safe data collaboration through clean room environments, enabling secure audience matching and measurement with partners, brands, and publishers, while ensuring full compliance with GDPR and other data regulations. It leverages advanced technologies such as natural language processing (NLP), deep research engines, and AI-powered video analysis to transform textual and visual content into actionable audience intelligence. Streamwise also provides sophisticated audience profiling, commercial value-based segmentation, household-level data mapping, and precise, cross-channel activation across web, mobile apps, email, and CRM systems. Founded by adtech and data veterans with over 20 years of AI expertise from Neodata Group combined with strategic networks like Blacksheep, Streamwise embodies a next-generation platform designed to unify data, respect privacy, and drive marketing performance. It empowers global brands, publishers, and agencies to monetize audience data through privacy-safe enrichment and AI insights that increase inventory value, ensuring precise, ID-independent targeting across all channels and formats. Users of the platform have reported significant improvements in digital transformation, audience insight depth, and campaign effectiveness, highlighting its reliable technology, operational precision, and strong support. The collaborative, consultative approach of the platform’s team, combined with advanced analytics and technical expertise, positions Streamwise as a strategic control center for intelligent, real-time audience activation that turns complex data into high-impact marketing outcomes. In summary, Adabra’s Streamwise platform offers a comprehensive and innovative solution for managing big data, executing multichannel marketing strategies, and achieving measurable business results while maintaining the highest standards of privacy and data security.