Salesify

Salesify is a comprehensive demand generation company specializing in custom-built B2B email lists, appointment setting, lead generation services, outsourced telesales, and CRM cleansing and appends. Focused on the high technology sector, Salesify helps clients accelerate sales cycles by identifying, profiling, and connecting with the right decision makers within target accounts. The company offers tailored solutions including customized B2B prospect databases, integrated lead generation programs, renewal and maintenance sales, and database cleansing, delivering high quality and cost-effective services aligned with each customer’s unique needs. Salesify experienced over 500% growth within four years and has a strong reputation for driving revenue for some of the world's largest technology companies. The company merged with Demandshore to form Ziff Davis Performance Marketing (ZDPM), the world’s largest B2B tech performance marketing brand. With combined experience dating back to 2004 and as part of Nasdaq-listed Ziff Davis, Inc., ZDPM provides omnichannel demand generation solutions that emphasize privacy compliance, process standardization, data security, and automation of the Order-to-Cash lifecycle, achieving nearly 100% compliance from campaign launch to lead delivery to invoicing. ZDPM maintains an extensive proprietary Data Store of over 40 million records with firmographic and demographic data, including technology landscape mappings for 200,000 global businesses, intensified by triangulating 7 million monthly intent signals from multiple sources such as digital communities, newsletters, transactional data, and third-party partners. This data supports advanced account-based marketing intelligence, featuring install base information, employee product reviews, budgets, and upcoming projects. Their data extraction uses custom algorithms to optimize campaign matching, maximizing lead quality and conversion. ZDPM also engages with over 1 million opted-in audiences in specific technology categories through weekly newsletters, achieving close to a tenfold improvement in lead conversion by targeting only individuals with expressed interest. The company culture merges the entrepreneurial drive and innovation from both Salesify and Demandshore with the maturity, discipline, and controls from Ziff Davis. Operating with trust, integrity, transparency, and a unified team approach, they focus on delivering excellence in performance. Leadership includes Nilay, who has been with the company since 2006, playing a key role in building the lead generation business and merging Salesify and Demandshore operations, now leading over 1,300 employees with a strategic focus on technology-driven productivity and compliance. Shivam, with a Master’s degree from the UK and experience since 2012, leads content syndication and data practices, known for his strategic intellect. Meenakshi Kaul (MK), Vice President of Human Resources since 2020, brings 17 years of global HR leadership, expertise in culture building, and organizational development. AJ, with over 25 years in global IT delivery and strategic IT management, leads technology architecture, integration, IT security, and continuous improvement initiatives. Overall, Salesify, as part of ZDPM and Ziff Davis, combines years of B2B tech marketing expertise, advanced data intelligence, innovative automation, and strong leadership to provide best-in-class, customized demand generation and revenue-driving solutions for high technology companies worldwide.