Alphonso

Alphonso is a market-leading TV data and measurement company specializing in real-time TV ad campaign measurement, closed-loop attribution for TV ads, and TV audience extension across digital devices. Its Alphonso TV Data Cloud services are utilized by hundreds of Fortune 500 brands and agencies in the United States. The company leverages video AI technology embedded in tens of millions of smart TVs, TV chipsets, set-top boxes, and other connected devices to accurately understand what programming and advertising audiences view on TV. Alphonso's SaaS product, Alphonso Insights, provides actionable TV measurement and closed-loop attribution by integrating offline data in real-time, enabling brands to comprehensively assess the true impact of TV advertising. Through deterministic data powered by proprietary Automatic Content Recognition (ACR) technology, Alphonso offers precise targeting capabilities. The company also enhances its offering with leading data partnerships and facilitates integration with clients' first-party data. Moreover, Alphonso helps brands engage viewers through impactful Smart TV media placements that support the entire purchase journey seamlessly across multiple devices. It empowers advertisers with measurable outcomes and key performance indicator (KPI)-driven results, demonstrating advertising effectiveness through robust, deterministic data insights. In addition, Alphonso supports unified planning, activation, and measurement for connected TV (CTV) inventory across all viewing platforms, enabling advanced advertising for Connected TV and cross-screen campaigns. This comprehensive service helps brands effectively reach audiences across all screens, ensuring impactful engagement through Smart TV data.