Specless

A Techstars Chicago 2015 Company Specless empowers publishers and advertisers to evolve beyond standard display ad formats and rich media inventory and begin bringing a more valuable advertising experience to market. Through a proprietary API and creative toolkit, Specless fundamentally separates the specifications of how an ad functions and appears from the creative content itself. This allows publishers to innovate at their own pace by selling differentiated ad formats while simultaneously increasing an advertiser's ability to scale complex creative campaigns across an endless variety of media and platforms.