MetrixLab

MetrixLab is a market research agency specializing in transforming data from surveys, social media, and enterprise systems into actionable insights that enable leading brands to drive innovation as well as enhance brand and customer engagement. Operating with a strong focus on technology, artificial intelligence, and consumer engagement, MetrixLab delivers innovative market research solutions that support brands in turning insights into actionable growth strategies. The company helps clients explore new possibilities, make confident decisions, and accelerate their processes without compromising quality. With over 25 years of experience, MetrixLab has been a pioneer in the global insights industry, developing advanced platforms including Toluna Start, its agile insights platform, and leveraging a vast global panel community exceeding 79 million consumers. The company is known for its AI-driven research innovations, combining artificial intelligence with human intelligence to ensure outputs are grounded in high-quality human input. It also builds and launches industry-leading synthetic personas for AI-powered innovation, expanding insights reach and accuracy. MetrixLab provides a comprehensive suite of research services, including understanding market forces, validating concepts and claims, optimizing product packaging and purchase experiences, testing creative materials before launch, and tracking brand health for long-term growth. The company offers tailored research solutions delivered by seasoned experts and supports clients who prefer more control via a serviced platform for asynchronous qualitative research. MetrixLab's commitment to high-quality data is demonstrated by its ISO 20252 certification. Operating globally with offices across more than 75 markets and an expansive reach into regions including North America and APAC, MetrixLab serves multiple industries and top global brands. The company's values emphasize initiative, truthful communication, respect through evidence-based discussions, inclusiveness, and empathy. Leadership includes Founder and CEO Frédéric-Charles Petit, who has positioned the company as a tech-enabled, AI-first research powerhouse, along with senior executives in innovation, research, technology, commercial operations, finance, marketing, and panel management. Together, they guide MetrixLab’s mission to push the boundaries of market research and empower brands to achieve real, lasting impact with unmatched speed, scale, and intelligence.