PlayMaker CRM

PlayMaker CRM provides specialized customer relationship management software and solutions tailored to the home health, hospice, and private duty care markets. Its web-based platform is specifically designed for home care agencies to enhance their sales efficiency, boost profitability, and expand market share. Hundreds of agencies utilize PlayMaker CRM to leverage technology, improving the productivity and effectiveness of their sales and marketing teams. Following its acquisition by Trella Health, a prominent healthcare analytics company, PlayMaker CRM now integrates with Trella’s comprehensive data-driven solutions that optimize business operations for healthcare organizations in the post-acute care space. Trella Health offers market visibility, performance analytics, and access to physician and facility profiles, supporting over 40,000 users across more than 1,000 post-acute providers, including home medical equipment (HME/DME), home infusion, specialty pharmacy, and health systems. Trella Health’s status as a CMS Innovator grants access to complete Medicare Part A and B Fee-for-Service claims, coupled with 2020 Medicare Advantage and commercial claims, covering healthcare data for 90% of U.S. covered lives aged 65 and older. The integrated CRM and mobile-first application enable agencies to establish representative accountability, track sales performance, conversion rates, account activities, and growth through real-time executive dashboards and reports. The system’s electronic medical record (EMR) integrations track referral sources, monitor incoming referrals, and attribute them accurately to accounts, contacts, marketers, and branches, facilitating precise measurement of marketing and sales efforts. This comprehensive visibility allows organizations to demonstrate improvements in end-of-life experiences cost-effectively, analyze referral patterns, gain competitive insights, and articulate unique value propositions. PlayMaker CRM and Trella Health together empower providers to build high-performing healthcare networks, partner with top physicians and facilities, optimize referral sources, and identify new lines of therapy. Their solutions support strategic growth by tracking product orders by classification, branch, and code, and targeting high-volume referrals based on detailed physician and facility ordering data. The combined offerings also emphasize industry leadership through continuous product innovation and exceptional customer service, acknowledged by national and regional awards. Trella Health provides extensive educational resources, industry trend reports, and webinars to keep post-acute care organizations informed and expertly guided in their growth and operational strategies. Headquartered in Columbus, Ohio, with a widespread clinical presence, the PlayMaker CRM and Trella Health partnership delivers a unified platform that integrates market intelligence, CRM functionalities, and care transition automation to drive smarter growth, healthier outcomes, and operational excellence for home health, hospice, private duty, and post-acute care providers.