Snowplow Analytics

Snowplow Analytics is the global leader in customer data infrastructure (CDI) for AI, enabling organizations to own and leverage their customer behavioral data for AI-driven marketing, digital products and services, enhanced customer experiences, and fraud mitigation. Industry leaders such as Burberry, Strava, Samsung, Auto Trader, and DPG Media utilize Snowplow to collect, manage, and operationalize real-time structured and unstructured behavioral data within their cloud data platforms. Thousands of companies worldwide depend on Snowplow to create AI-ready data that reveals deeper insights into customer journeys, predicts behaviors, personalizes experiences in real time, and detects fraud. Founded in 2012 by Alex Dean and Yali Sassoon, Snowplow was created to address the limitations of existing digital analytics tools that trapped data within rigid platforms like Google Analytics. The founders aimed to provide companies with greater transparency and control over their customer data. Today, Snowplow empowers organizations to generate, model, and own rich, real-time behavioral data encompassing the full customer journey, establishing itself as the leading CDI for digital-first companies focusing on trusted first-party data. Behavioral data is now critical for businesses, serving as a proprietary asset that enables a deep understanding of customer journeys and the delivery of personalized experiences. As companies strive to become AI-powered, high-quality, real-time behavioral data becomes essential for success. Snowplow goes beyond mere data collection, allowing customers to generate and operationalize AI-ready behavioral data vital for their business. Whether enhancing agentic AI systems or modernizing data infrastructure, Snowplow provides real-time customer context without engineering complexity, helping businesses unlock the full potential of their data.