Fabl

Fabl is a rich-media web publishing platform designed for content marketers to significantly increase audience engagement, achieving a fivefold increase in time spent on page. Acquired by Britelite Immersive in the first quarter of 2021, Fabl addresses the challenges brands face in content marketing by simplifying the creation, publication, engagement, commerce, and analytics processes, which are typically time- and resource-intensive. Fabl’s intuitive SaaS platform enables marketers to quickly and easily create and publish visually compelling, rich-media, and on-brand content pages without relying on designers, developers, or agencies. This empowers marketers to engage customers efficiently through dynamic and refreshing page formats that drive measurable results. On average, content pages created with Fabl hold users for 3 minutes and 17 seconds, which is substantially higher than the internet average. Additionally, Fabl integrates backend analytics that allow marketers to monitor and adjust page content and formats throughout active campaigns to maximize reach and impact. Britelite Immersive, the parent company, is a creative technology and experience design agency specializing in interactive installations, gestural technologies, virtual reality experiences, and creating immersive environments across physical, virtual, and online realities.