Shopper Approved is based on the powerful concept called 'social proof', which states that: When a potential customer goes online to buy a product or service, they actually want and actively look for reassurance that they're making the right decision. And the way they get that assurance is from other customers' ratings, feedback, and reviews. This is why statistically, 77% of online shoppers turn to consumer reviews before they decide to buy! There's a reason why Amazon, eBay, Sears, and pretty much every other major ecommerce site have customer ratings and reviews integrated into their website. It's because online reviews have been proven to increase conversion, increase average transaction amounts, improve customer satisfaction, and even lower product returns!
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