Loyax Loyalty Platform

Loyax Loyalty Platform is part of Sirma Group, a leading Bulgarian IT company established in 1992, renowned for delivering innovative software solutions worldwide. Sirma specializes in transforming businesses into Intelligent Enterprises through expertise in artificial intelligence, cybersecurity, and advanced knowledge management technologies. Over the years, Sirma has grown into one of Bulgaria’s largest software holdings with more than 800 employees and a global presence, serving diverse industry verticals including financial services, insurance, healthcare, travel and hospitality, transportation and logistics, and retail. Since its inception as Sirma AI, the company has pioneered transformative AI-driven solutions that enhance business operations and improve lives. It has consistently ranked among the top Bulgarian ICT companies and is publicly traded on both the Bulgarian and Frankfurt Stock Exchanges. In 2024, Sirma consolidated six subsidiaries under its unified brand, reinforcing its leadership in the ICT sector. The group has expanded through multiple strategic acquisitions, such as DynamiXRM SRL for Microsoft Dynamics 365 CRM implementations; Sciant AD; TBI Info AD specializing in insurance software; Empiriu, focused on financial software; and S&G Technology Services in the UK for banking solutions. Sirma’s capabilities extend to providing enterprise IT consulting, system integration, and implementing mission-critical software solutions. It has developed and maintains large projects like the Grant Management System for the Financial Management Office of the EEA and Norway Grants. The company also operates Daticum data center, offering cloud services, dedicated servers, and colocation. Other specialized subsidiaries include Ontotext lab for AI technologies and WorkLogic Corp for workflow management systems. Loyax Loyalty Platform leverages the deep technological expertise and innovation culture of Sirma Group to provide businesses with comprehensive tools needed to build successful customer loyalty programs that drive engagement and business growth. The platform reflects Sirma’s values of trust, integrity, collaboration, and a commitment to disruptive yet viable technological innovation, aimed at empowering organizations globally to master intelligent evolution and knowledge management.