The List

The List is an advertising database designed to help users quickly identify and engage with key decision makers. It offers a market-leading sales prospecting tool and comprehensive advertising database that supports businesses in connecting with the right decision makers and uncovering media budgets to win more deals efficiently. By delivering sales intelligence, The List enables users to find decision-makers, discover new leads, and close deals faster through data-driven insights. Trusted by agencies, publishers, adtech companies, and sponsorship sellers, The List excels at identifying decision-makers, targeting with precision, and closing more deals with advertisers and agencies. It provides dynamic insights not only about the key contacts but also about critical moments such as early agency reviews, campaign launches, and spend surges, allowing users to engage prospects when they are most ready to buy. Unlike generic databases, The List features smart filtering options that create precise lead lists mirroring how buyers actually spend. Users can filter leads by territory, planning and buying windows, trigger events, channel investments, and even sports sponsorships to turn prospects into genuine opportunities. The in-house research team offers forecasts of agency reviews and campaign launches 3 to 18 months ahead, empowering users to engage early and improve win rates. Additionally, The List provides clear visibility on where brands allocate their media dollars, enabling users to craft compelling pitches and outperform competitors. Overall, The List delivers a faster path to high-value advertisers, media spend insights, and emerging opportunities, making it an invaluable tool for sales prospecting in the advertising industry.