Cortex

Cortex is a SaaS AI platform designed to help marketing executives at leading brands uncover the key drivers behind the performance of their visual content. As brands invest heavily in visual content—projected to reach $1.1 trillion in 2020—many face challenges due to reliance on outdated audience research methods like focus groups and A/B testing. Cortex addresses this significant issue by providing marketing strategists with advanced market research and visual intelligence powered by AI and machine learning, enabling better understanding and optimization of their audience engagement. Additionally, Cortex offers Cortex Healthcare, a SaaS platform tailored for healthcare organizations to manage best practices and facilitate knowledge sharing, empowering hospital leaders to improve operational efficiency.