Travel Audience

Travel Audience is the world’s leading data-driven travel advertising platform, connecting performance-oriented advertisers with a vast network of publishers, reaching millions of travelers. Trusted by hospitality groups, destination marketing organizations, and more than a dozen international airlines, the company utilizes its proprietary Performance-Marketing-Platform. This technology enables the dynamic, scalable, and targeted display of up-to-date offers to various segments of travelers actively in the market. Founded as a joint venture between MairDumont and Traveltainment, Travel Audience is now a wholly-owned subsidiary of Amadeus IT Group, a prominent provider of advanced technology solutions in the global travel industry. Amadeus Hospitality specializes in innovative hospitality software solutions that empower hotels and destinations to enhance guest experiences, optimize operations, and drive demand across the travel ecosystem. Their award-winning software tools enable hoteliers and destinations to increase demand, streamline operations, and elevate guest satisfaction. Amadeus is committed to powering travel experiences that feel personal, authentic, and connected, whether through hotel stays, destination adventures, or seamless journeys. The company partners with a diverse global community—including hotels, destination management organizations, mobility and travel protection providers, and travel sellers—that share a common goal: anticipating demand, exceeding guest expectations, and building lasting loyalty. Since its founding in 1987 by Air France, Iberia, Lufthansa, and SAS, Amadeus has evolved from a collaborative airline initiative into one of the world’s largest and most trusted travel technology providers. The company supports every sector of the travel ecosystem, including airlines, airports, railways, hotels, travel agencies, and tour operators. Amadeus expanded into hospitality in 2013 with the acquisition of Newmarket and furthered this growth by acquiring TravelClick in 2019, continuously enhancing its portfolio of integrated solutions. These solutions help hospitality providers deliver more connected, personalized, and seamless guest experiences. Today’s travelers seek more than just accommodation; they desire inspiration, transparency, and personalized experiences. Amadeus addresses these needs by connecting every phase of the guest journey and providing access to one of the most broadly connected travel marketplaces worldwide. This approach enables hospitality providers to support guests from the initial dreaming phase through booking, stays, and post-visit memories, driven by real traveler insights that emphasize emotional engagement, convenience, seamless booking experiences, and technology that enhances travel without disruption. Francisco Pérez-Lozao Rüter, President of Hospitality at Amadeus, emphasizes how data, personalization, and meaningful connections are transforming hospitality to allow teams to focus on delivering exceptional guest experiences. As traveler expectations grow more complex, Amadeus helps hotels, resorts, destination marketers, and travel providers rethink service delivery. The company serves as a trusted global partner across guest management, sales and catering, service optimization, marketing, and travel intelligence, aiming to create effortless and unforgettable experiences. Amadeus fosters a more connected travel industry, emphasizing sustainability and long-term investor relations, and is actively seeking talented, passionate individuals to join its team.