Consumers today engage with brands and companies on social channels by sending tweets and messages stating their customer service needs openly and publicly. Many companies choose to respond to these consumers via the same channels in order to address their concerns. The Sparkcentral Platform helps customer support teams manage large volumes of social inquiries in a streamlined and efficient manner. The platform pulls in the messages from these social channels and presents them to customer care teams via a secure agent console that automatically assigns the messages to the first available agent. Sparkcentral’s client roster includes Delta Air Lines, Emirates, Netflix, Nordstrom, Dropbox, Uber, and T-Mobile. The company’s client portfolio includes [Uber](https://www.crunchbase.com/organization/uber#/entity), [Dropbox](https://www.crunchbase.com/organization/dropbox#/entity), [Delta Air Lines](https://www.crunchbase.com/organization/delta-air-lines#/entity), [Netflix](https://www.crunchbase.com/organization/netflix#/entity), Jetblue, Discover, [Nordstrom](https://www.crunchbase.com/organization/nordstrom#/entity), and many others. Formerly known as TwitSpark, Sparkcentral was incorporated in 2012 and is based in San Francisco, California.
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