July Systems

July Systems is a cloud-based mobile experience and location services platform that integrates with a building’s WiFi system to provide detailed insights about customers visiting physical retail locations. The platform is designed to identify customers, track how many times they have shopped at a retailer, monitor their loyalty point scores, and more, thereby offering vendors the same level of customer understanding offline as they typically have online. Its core mission is to digitize physical spaces, making it one of the largest location cloud engines supporting global enterprises. Founded in 2001, July Systems is headquartered in Burlingame, California. In 2018, the company was acquired by Cisco, a leading provider of networking products and software solutions, including advanced security and collaboration technologies aimed at helping businesses and organizations connect and manage their networks effectively.