Ontrack Workflow

Ontrack Workflow is a customizable Software-as-a-Service solution designed to help companies administer and control their marketing and sales assets. Originally known as ontrack365, it provides a centralized digital asset management platform that enables marketing and sales teams to maintain brand integrity by organizing and streamlining access to assets, orders, and gifts. This approach eliminates inefficiencies and ensures consistent execution across numerous locations. The platform was created to address the growing complexity faced by marketing teams in distributing assets, coordinating events, managing collateral requests, and executing campaigns consistently as organizations expand. While many existing systems like digital asset management, marketing automation, and procurement platforms handled specific functions, none fully connected to the operational work required to translate strategy into consistent execution at scale. Ontrack Workflow recognizes this critical “last mile” of marketing execution—often referred to as the last three feet in retail—where customers directly experience the brand. This operational layer had been underserved and was traditionally managed through spreadsheets, emails, shared drives, and manual processes, making it difficult to scale, govern, and measure effectively. Transitioning beyond traditional SaaS, Ontrack Workflow has evolved into a Brand Operations Platform that delivers Solutions as a Service. It combines technology with the operational capabilities organizations need to bridge the gap between marketing strategy and execution, ensuring seamless, scalable, and measurable brand operations across hundreds or even thousands of locations.