Acxiom

Acxiom is an enterprise data, analytics, and software-as-a-service company that combines trust, experience, and scale to drive data-driven results. With over 40 years of innovation, Acxiom harnesses key data sources to strengthen connections between people, businesses, and partners. The company employs a channel- and media-neutral approach, utilizing advanced data-oriented products and services to maximize customer value. It powers more than a trillion transactions weekly, benefiting over 7,000 global clients. Founded in 1969 and headquartered in Little Rock, Arkansas, Acxiom operates worldwide with locations in the United States, Europe, Asia-Pacific, and South America. As a developer of some of the largest and most sophisticated business intelligence and marketing databases, Acxiom designs and implements solutions that help clients analyze their customer base, improve acquisition and retention, grow customer relationship value, reduce risk and fraud, plan CRM and IT initiatives more effectively, and manage data centers and large data volumes efficiently. Acxiom serves 8,800 clients globally, including numerous leading companies: 47 Fortune 100 clients, 12 of the top 15 credit card issuers, seven of the top 10 retail banks, eight of the top 10 telecom/media companies, seven of the top 10 retailers, 11 of the top 14 automotive manufacturers, six of the top 10 brokerage firms, three of the top 10 pharmaceutical manufacturers, five of the top 10 life/health insurers, nine of the top 10 property and casualty insurers, eight of the top 10 lodging companies, and two of the top three gaming companies. Key highlights of Acxiom's capabilities and achievements include a 99% retention rate for large accounts, a 74% renewal rate for multi-year contracts, ownership of twice as many marketing databases as its closest competitor, and top rankings by AdAge as the #1 Top U.S. Agency - All Disciplines and the #1 Top U.S./#2 worldwide CRM/Direct Agency. The company manages and executes over 250,000 multichannel marketing campaigns annually, delivers more than one billion opt-in emails monthly, provides behavioral insights on 1.2 billion email addresses, processes 8.5 trillion customer data integration records, updates 10 billion data records monthly, and handles 8.4 million screening processes annually for criminal, credit, and other checks. Infrastructure-wise, Acxiom manages more than 22,500 servers, over 4,000 databases, and operates 10 petabytes of storage area network disk space. Additionally, it completes about 425 individual consulting engagements each year.