Pagefair

Pagefair is a multi-award-winning technology company dedicated to assisting online publishers in recovering revenue lost to ad blockers. Their innovative Accelerated Ad Reinsertion technology makes ads undetectable to ad blockers, substantially enhancing user experience by serving lighter, non-intrusive ads to 400 million users who are willing to see fewer ads. Most ad-blocking users do not dislike advertising outright; instead, they seek safer and less disruptive experiences. Pagefair empowers publishers to monetize and engage these users respectfully while maximizing their revenue potential through high-quality ads that comply with leading standards, such as Acceptable Ads and Better Ads. The company enables publishers to generate a predictable stream of incremental revenue that scales with their audience. By utilizing existing direct demand partnerships, supply-side platforms (SSPs), and ad servers, Pagefair's solution simplifies the process of creative filtering and compliance, requiring minimal effort from clients. Publishers can accurately track users leveraging ad-blocking software and those who opt for a lighter ad experience. Implementation is straightforward; clients just need to insert a single line of JavaScript code into their website header. Pagefair’s technology integrates seamlessly with ad servers or header bidding wrappers, serving as a filtering layer for ad quality compliance while restoring compliant bids from existing demand sources, including direct and sponsorship, programmatic, house, native, Google AdSense, Google AdX, and Amazon. Moreover, the company provides tools to uncover hidden audiences, thereby unlocking full revenue potential and enhancing revenue per user metrics. Pagefair offers a custom report builder that enables flexible data analysis, allowing publishers to derive insights from collected data. Additionally, Pagefair curates premium demand through direct relationships with top-tier SSPs, ensuring that their demand competes on price priority with existing line items. Their user-friendly Readership Link allows users to effortlessly permit ads with a single click, avoiding disruptive messages. Pagefair is recognized for its responsive support and effective revenue recovery solutions, making it a preferred choice among publishers, including notable names within the Comscore Top-100, as demonstrated by positive outcomes from various case studies.