Qualtrics is a single system of record for all experience data, managing customer, product, employee, and brand experiences on one platform. The company's experience data, also called X-data, allows organizations to manage the four core experiences of business—customer, product, employee, and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.
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