Appier

Appier is a technology company that provides an AI-powered platform designed to enhance customer engagement for brands and retailers. The platform simplifies the use of artificial intelligence to foster business growth in a cross-screen environment and offers tools for real-time bidding, programmatic media buying, cross-screen targeting, and audience discovery through deep learning. Appier's technology predicts user behavior, enabling retailers to retain customers and helping advertisers leverage consumer tendencies. The company utilizes automated machine learning to allow clients to effectively target users without needing specialized AI engineers. As a software-as-a-service company, Appier supports various industries such as e-commerce, retail, finance, insurance, gaming, and automotive. Their comprehensive AI solutions aim for smoother operations, improved customer experience, and enhanced performance. Additionally, Appier complies with privacy regulations, collecting Sensitive Personal Information (SPI) like email addresses and geolocation data solely for business operations, with provisions for California residents to limit the use of their SPI.