TrueInfluence

True Influence is a data-driven technology company specializing in connecting businesses with their next customers by expertly leveraging data, technology, and content to drive high-impact marketing campaigns and provide detailed data insights for winning new business. Founded in January 2016, the company serves primarily large and sophisticated marketing departments of leading US companies such as IBM, Microsoft, Google, Marketo, Oracle/Eloqua, and Symantec, while also supporting fast-growing SMBs, particularly in the Marketing Technology sector. True Influence's core technology, InsightBASE, monitors billions of online activities from individuals at millions of US companies, tracking webpages visited and content consumed to signal B2B marketers about prospects before they explicitly reveal market intent. InsightBASE organizes intent data along with firmographic, demographic, and technology installation information to identify companies exhibiting surging real-time interest in specific products. Subscribers to InsightBASE gain access to full contact information of relevant titles within these companies, enabling precise targeting. This technology facilitates use cases such as launching perfectly timed Display Ad campaigns and automatically triggered Email campaigns through integrations with platforms like Marketo, Oracle Eloqua, and Salesforce. Additionally, True Influence offers comprehensive B2B marketing solutions including intent data, demand generation, account-based marketing (ABM) strategies, audience identification and activation, performance marketing, business development representative (BDR) and sales development representative (SDR) services, and advanced analytics and intelligence. Their managed and self-service solutions optimize reach across multiple channels using high-fidelity B2B data and custom audiences, helping clients boost sales by focusing on key decision-makers. True Influence's B2B data platform provides multi-dimensional views of customers and prospects, incorporating buying group profiling, cross-channel campaign execution, and content syndication to accelerate the identification, engagement, and conversion of ideal customers. The company is renowned for its global, privacy-compliant B2B data certified by Neutronian, placing it among the elite top 1% for data quality and transparency, essential for customer acquisition and AI-powered solutions. True Influence is trusted by major brands such as Lenovo and SHRM for enhancing marketing strategy and effectiveness. Committed to driving growth and providing actionable insights, True Influence supports marketers through analytics services and resources including case studies, research, and best practices, helping them exceed their goals by adopting data-driven demand strategies. They also foster career growth for professionals passionate about data, marketing, and business development in the evolving B2B marketing landscape.