TrueInfluence

True Influence is a data-driven technology company dedicated to connecting businesses with new customers through the strategic use of data, technology, and content. Founded in January 2016, it specializes in high-impact marketing campaigns and provides valuable data insights that help companies grow their business. True Influence caters primarily to large marketing departments of well-known US companies like IBM, Microsoft, Google, and Oracle/Eloqua, as well as to rapidly growing SMBs in sectors such as Marketing Technology. At the core of True Influence's offerings is InsightBASE, a cutting-edge tool that curates and monitors online behavior to identify potential B2B leads. This platform tracks billions of online activities within millions of US companies, capturing information on web pages visited and content consumed, thus allowing marketers to engage with prospects even before they exhibit direct intent. InsightBASE organizes this data by intent, firmographic, demographic characteristics, and technology installation, helping to pinpoint companies showing increased interest in specific products. The subscription to InsightBASE includes comprehensive contact information for relevant titles within these interested companies, enabling targeted marketing efforts. True Influence’s use cases range from launching timely Display Ad campaigns to triggering automated Email campaigns, with integrations available for Marketo, Oracle Eloqua, and Salesforce. Additionally, True Influence operates under Anteriad, a comprehensive B2B marketing solutions provider that focuses on intent data, demand generation, and account-based marketing strategies. Anteriad's offerings encompass audience identification, performance marketing, analytics, and content syndication, with the aim of optimizing customer engagement across various channels. Their multi-dimensional B2B data platform supports self-service and managed services for buying group profiling, cross-channel campaigns, and more, ensuring a focused approach that enhances marketing strategies. True Influence and Anteriad build strategic partnerships with industry leaders committed to data-driven, technology-enabled growth, all while aiming to deliver exceptional customer experiences in the marketing landscape.