Daddy Analytics solves a very difficult problem—providing ROI for online marketing when high-value sales are closed offline. For Daddy Analytics, 'offline sales' is anything other than sales made via an online shopping cart. Tracking your company's Marketing spend through Clicks and Conversions is easy and straightforward. But tracking that Marketing spend after the conversion into a CRM as a Lead...and eventual Opportunity...and from there as a specific sale amount...plus follow-up and expansion sales...this entire process is incredibly difficult. Daddy Analytics achieves this by aggregating all of your marketing spend, across all digital and non-digital channels, as well as all of your revenue in your CRM, and glues that together by connecting marketing spend to sales income through our proprietary website tracking tools. The result is an instantly generated series or reports and charts, easily-digestible through intuitive charts, optionally shared to peers through scheduled email.
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