Localytics

Localytics, a division of Upland Software, is a mobile app analytics and marketing platform designed to help companies enhance their mobile app acquisition, engagement, and retention efforts. The platform offers comprehensive insights and tools that support lifecycle marketing programs through AI-driven agents, automating repetitive marketing tasks while being guided and managed by embedded teams of strategists and engineers who tailor strategies to business needs and measure results. Localytics provides cloud-based enterprise work management software applications that serve various organizational functions including information technology, process excellence, finance, professional services, and marketing. Trusted by companies such as Live Nation, HSN, Comcast, and The New York Times, Localytics' platform is utilized in over 6,000 apps across more than 2 billion devices. With a heritage spanning fifteen years in CRM marketing and mobile analytics, Localytics now focuses on integrating and operating marketing AI for enterprise consumer brands, emphasizing always-on intelligence powered by human expertise. Unlike standalone platforms or strategy guides, Localytics partners with businesses to build, operate, and jointly measure AI-driven marketing solutions that deliver tangible value. Upland Software, the parent company, is a leading provider of cloud-based Enterprise Work Management software, offering over 25 products aimed at increasing revenue, reducing costs, and providing immediate value across diverse business functions.