2023 Marketing Technology Landscape

The 2023 Martech Landscape was unveiled at the Best of Breed Marketing Summit, showcasing 11,038 solutions, an 11% increase from the previous year. Despite economic challenges and a 7% churn rate, new startups continue to outpace those exiting the market. The rise of AI-generated software may either shrink or expand the martech landscape in the coming years. MartechMap.com now features enhanced search, filtering, and visualization tools, allowing users to explore and build custom martech stacks with dynamic data insights.