Canceling the MarTech Conference scheduled for next month

Originally Posted by Scott Brinker on ChiefMartech

The MarTech conference that was scheduled for April 15-17 is officially canceled. No surprise, I’m sure.

In the meantime, ChiefMartech is going to run a virtual event next month to keep the learning flowing. A three-hour program, three days in a row, April 21-23, that you can attend for free online.

If you can’t make those exact days and times, a recorded version will be available on-demand afterwards. But if you can join “live,” that might help us share a little more of a connection across the wire.

Scott will kick off the first two days with a two-part keynote, 30 minutes each day, that will cover some of the big martech industry projects we already had in flight as well as perspective on how marketing and martech are like to change in the months ahead, given current events:

• An update on the martech landscape, year-over-year trends — and what happens now

• Insights from our Martech Career Study and the four kinds of marketing technologists

• A walk through of several great marketing stacks submitted to The Stackies Awards

• Managing change and uncertainty in marketing — in a changing and uncertain world