Telmar

Telmar is a leader in strategic targeting and media planning solutions, catering to advertisers, agencies, media companies, and data suppliers. With over 25,000 users across 100 countries, Telmar's systems enable the analysis of vast consumer and media data sets, helping clients assess target markets, audience reach and frequency, and media performance. The data analyzed includes both syndicated data provided by suppliers and clients' proprietary data. Telmar offers data integration services, featuring their advanced MultiBasing™ technique, supporting functionalities like fix fusion and ascription. Their cloud-based platform provides applications via desktop and iOS mobile, with API web services available to meet custom analytics needs. Clients gain access to audience and persona insights, essential for developing effective marketing strategies and cross-media channel plans, all enhanced by user-friendly data storytelling capabilities. Backed by TelmarHelixa's 50+ years of innovation, Telmar’s solutions empower clients to adapt to change and drive ongoing business growth. The company's audience and media intelligence solutions, which include over 4 billion consumer insights and 300+ proprietary research releases, help clients navigate a fragmented media landscape, ensure audience fidelity, and maximize ad spend efficiency while upholding privacy standards. Throughout its history, Telmar has been a pioneer, introducing the first timesharing system and developing groundbreaking mathematical models for research integration. The company established media schools and released the first online media billing system. Notable milestones include becoming IBM’s first Value Added Dealer for the advertising sector, launching integrated marketing systems for PCs and Macs, and being awarded significant contracts for outdoor media measurement. The expansion has seen the opening of offices in major consumer markets worldwide, allowing Telmar to create impactful data partnerships. Highlights of its journey involve key acquisitions and a recent rebranding initiative that solidifies its position in media planning and audience analysis. Telmar invites clients to transform their research data into actionable insights and strategic opportunities with TelmarHelixa's innovative solutions.