RAP Index

RAP Index is a specialized key contacts software service developed by advocacy experts specifically for advocacy professionals. It utilizes a patent-pending scoring process to accurately identify and measure the Relationships, Advocability, and Political Capital of an organization’s stakeholders, enabling the discovery of key contacts and the activation of the most effective messengers. Designed as an indispensable tool, RAP Index helps organizations truly understand their network from high-level political capital to grassroots connections. As a leading influencer identification tool, RAP Index assists organizations in identifying, cultivating, and engaging their most impactful advocates to drive advocacy, public affairs, and policy outcomes. By combining advanced technology with expert knowledge, it uncovers genuine advocates with the right relationships and political influence. The service pioneered key contact technology, focusing on authentic advocacy rather than generic mass messaging tactics, which research shows are ineffective in influencing policymakers. Launched by The Felkel Group after years of collaboration with Fortune 500 companies, national associations, and large coalitions on complex advocacy initiatives, RAP Index addresses a critical gap: organizations often lack clear insight into the relationships their stakeholders have with elected officials and the identification of their strongest internal advocates. Since the late 1990s, technology has simplified contacting elected officials, but widespread use of volume tactics like form emails and social media blasts has led to message overload without real influence. RAP Index’s mission is to restore advocacy to its core principles—personal, powerful, and impactful engagement. With decades of experience invested in creating revolutionary technology, it streamlines grasstops engagement, offering expert support in building advocacy programs or enabling users to leverage its proprietary system. Whether organizations need help engaging the right people, managing complex data, or require full program management, RAP Index provides tailored solutions to help advocacy efforts achieve meaningful impact.